Get Ready to Shine at San José’s 2025 Rose, White & Blue Parade & Festival!

BVNA
Jun 26
2 min read

Mark your calendars, San José—Friday, July 4, 2025 is nearly here, and our beloved Rose, White & Blue Parade & Festival is ready to bloom! This beloved tradition brings together families, neighbors, and friends for a fun-filled, free day along The Alameda.

Morning Highlights: Parade & Car Cruise

The fun kicks off bright and early:

Car Cruise starts at 9:45 AM—classic cars rev up, adding vintage charm and revved-up excitement. Rose, White and Blue
Parade rolls out at 10 AM, winding through the Rose Garden and Shasta/Hanchett neighborhoods. Expect colorful floats, live bands, dance squads, and kids decked out in red, white, and blue! Rose, White and Bluethesanjoseblog.com

Kids can decorate their own bikes or wagons at the staging area near Lincoln High School before the parade sets off. Rose, White and Blue

Afternoon Fun: Festival Vibes

Once the parade wraps, the festival bursts to life from 11 AM to 2 PM at Shasta Ave. & The Alameda. Rose, White and Bluethesanjoseblog.com

Here’s what’s in store:

Lucha Libre matches courtesy of Pro Wrestling Revolution
A creative kids’ zone hosted by ArtHouse Studio, complete with face painting and games
FREE book giveaways from Friends of the Library
Local vendors, food trucks, and live entertainment to keep the energy high all afternoon
Sports-themed activations featuring BayFC, NBC Bay Area, Telemundo48, and the San José Sharks Rose, White and Blue thesanjoseblog.com Reddit

Entertainment Lineup on Stage:

Prepare for a vibrant showcase of music and culture! Here's the festival stage schedule (subject to change): Rose, White and Blue

Time	Performer/Event
11:30–12:00	National Anthem by Miss Vietnam, Land Acknowledgement with Tribal Ambassador Julie Dominguez, VIP Speeches.
12-12:15PM	Poem by Yosimar Reyes
12:15–12:30	Valley Baton Club
12:30–12:35	Espiritu Andino
12:35–12:45	Casita de Las Artes
12:45–13:00	Eminence Athletics
13:00–13:15	Caporales San Simon Cbba Filial California
13:15–13:30	Cumbiamba Colombiana
13:30–13:45	Ensemble Folclorico Colibri
13:45–14:00	Boom Entertainment

Meanwhile, Lucha Libre matches continue throughout the festival!

Handy Tips to Know Before You Go

Bathrooms are available at key spots including Westminster Presbyterian Church parking lot, Hester School sidewalk, Central YMCA, and Lincoln High School. All marked accessible venues. Rose, White and Blue
Accessible parking is at Hester School and behind Westminster Presbyterian Church. Rose, White and Blue
Grab breakfast or lunch before or after the parade at local favorites along The Alameda—think T-T Deli, LUNA Mexican Kitchen, Hop & Vine, Café Rosalena, Greenlee’s Bakery, and more. Note: Crema Coffee Co. on The Alameda will be closed, but their Race St. location is open from 7 AM–2 PM. Rose, White and Blue

Why You Can't Miss It

This isn’t just a parade—it’s a living celebration of San José’s rich heritage and cultural diversity, with roots stretching back to the 1896 Carnival of Roses and the Fiesta de Las Rosas. Revived in 2008, the modern Rose, White & Blue Parade brings together arts, community pride, and unforgettable whimsy—drawing crowds of over 60,000 in recent years. thesanjoseblog.com Funcheap Idealist

Come Join The Fun!

Whether you're arriving with decorated bikes, cheering in the crowd, or dancing at the festival, this Fourth of July promises warmth, wonder, and a strong sense of hometown pride. Bring your loved ones, bring your energy—and let’s make 2025 a July 4th to remember!