If you’ve bought into the media narrative that malls are just so over, allow me to introduce you to Westfield’s latest plans for Valley Fair.
The South Bay’s highest-profile enclosed shopping center will start construction early next year on a $600 million expansion that will bring 80 to 100 new stores, a glitzy new anchor tenant and fresh entertainment and service offerings — including a fitness center with an expansive third-floor outdoor yoga deck.
What you won’t find: A total re-think of the mall concept. To hear Westfield officials put it, the long-standing vision of a largely enclosed, climate-controlled shopping experience is very much alive. It’s just evolving.
“What we’re trying to do is keep up with the customer’s expectations,” said Scot Vallee, Westfield vice president of development. “In Silicon Valley, we’re always trying to do something new. You can name centers that froze in time, and they just disappeared.”
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